Goddesses SelvaNayaki Amman is the "KulaDeivam" for the six kaaniyaalarkal of Keeranur. In the ancient past, the Goddesses is known by the name SellaandiAmman only. This is confirmed through the separate literature available for the Keeranur.
The Kongu Vellalar inhabitated various places of the Kongu coming from Madukkarai of the erstwhile Chozha nadu and settled on the banks of the major and worshipable rivers like the Cauvery, the Amaravathi, the Noyyal and the Bhavani. Wherever they went, they established temples for SellaandiAmman. Hence its observed and understood that Madukkarai SellaandiAmman is the source (or moola Goddess) for all Kula Deivams of the Kongu Vellalar Community.
SelvayaNayagi Amman is located in the historic Keeranur of the erstwhile Kangeyanaadu, now part of Kangeyam Taluk, Tiruppur District. In the 14 important places(oorus), Keeranur is the fifth one of the historic Kangeya Naadu. On the Kangeyam Chennimalai mainroad, from Kangeyam in the 10th Kilometer is Naalroad(meaning fourroad junction) and from this Naalroad, in the 4th km, in the west is Keernaur. Though it appears to be a small place currently, in the past, this has served as a Big, Important historic place.